Browsing Tag

seo

Wordpress Google XML Sitemaps for Search Engine Optimization
Wordpress

Building Sitemaps For WordPress With Google XML Sitemaps Plugin

Sitemaps are very important for search engine optimization on any website. Simply put, they are a way to tell search engines about the pages included on your site. This helps search engines keep up with a list of all the pages of your website, including those that may not normally be discovered in their normal crawling process. There are many WordPress plugins that will create a sitemap for you, but I prefer to use Google XML Sitemaps. This plugin generates XML sitemaps for your WordPress site and even notifies Google, Bing, and Yahoo each time you create a new post. To setup Google XML Sitemaps for your WordPress site:

1. Login to your WordPress admin panel

2. Select Plugins, Add New from the menu on the left

3. Search for “Google XML Sitemaps” and install it

4. Once installed, go to Settings, XML Sitemaps in the menu on the left

wordpressgooglexmlsitemapsseo1

5. This will take you to the settings page. If you don’t have a lot of knowledge about sitemaps and search engine optimization, just leave all the default settings and create the sitemap by using the link at the top of the page – “The sitemap wasn’t built yet. Click here to build it the first time.”

wordpressgooglexmlsitemapsseo2

6. That’s it!  You will receive a confirmation that the sitemap was built and submitted to search engines.

Do you have tips or other helpful information to share about building sitemaps or WordPress SEO? Leave your thoughts in the comment section.

 Need help with building a sitemap for your WordPress site? 

Wordpress Permalink Search Engine Optimization
Wordpress

Improve WordPress Search Engine Optimization (SEO) With Good Permalink Structure

One of the great things about WordPress is that it’s one of the best content management systems you can use for SEO right out of the box, and there are a lot of good plugins you can install to enhance your search engine optimization efforts. One very important consideration for your WordPress site is the correct use of permalinks. It is a well known fact that URLs are very important for SEO. Thankfully, WordPress has a built-in feature for changing your URL structure, also known as permalink structure.

The default permalinks in WordPress are actually horrible for SEO because they make no semantic sense. Take a look at these examples of default permalink structure:

  • Post Permalink: wordpressseo.com/?p=14
  • Page Permalink: wordpresseo.com/?page_id=14
  • Category Permalink: worpdressseo.com/?cat=14
  • Tag Permalink: wordpressseo.com/?tag=tag-name
  • Archive Permalink: wordpresseo.com/?m=201311

Do those links make any sense to you? Probably not. And they don’t make any sense to Google, Yahoo, Bing, or other search engines either. Fortunately, this is easily corrected. The recommended permalink structure for good search engine optimization is:

  • “/%category%/%postname%/” or
  • “/%postname%/”

Wordpress Permalink Structure for Search Engine Optimization - SEOTo make this change, go to Settings, Permalinks in your WordPress admin panel. Select Custom Structure and enter one of the selections above (see screenshot on the right). If you use “/%category%/%postname%/”, your URLs will now look like this:

  • Post Permalink: wordpressseo.com/cat-name/post-name
  • Page Permalink: wordpressseo.com/page-name
  • Category Permalink: wordpressseo.com/cat-name
  • Tag Permalink: wordpressseo.com/tag-name
  • Archive Permalink: wordpressseo.com.com/2013/11 or example.com/2013

These are a lot easier for people and search engines to understand. For example, the permalink of this post is “http://chrisdecker.com/wordpress/improve-wordpress-search-engine-optimization-seo-with-good-permalink-structure/”. This will help search engines better determine what your post or page is about. I generally tend to use one category per post on my blog, but if you like to use more than one category, you should use the “/%postname%/” permalink structure so that your links don’t become messy and you don’t confuse your readers.

What other ideas or recommendations do you have for optimizing your WordPress sites for search engines? Please leave your thoughts in the comment section below.